Fractional Account Leadership · Marketing Consultant · Agency Matchmaker

I build marketing
engines.
Your team drives them.

I build the systems, structures, and strategies that make great marketing possible — then hand your team everything they need to execute with confidence.

Work with Me

Services

I architect the strategy. You own the execution. Every engagement is designed to leave your organization stronger, more capable, and less dependent on any single person to hold it together.

Program Management

The operational backbone behind high-performing marketing. I build the systems, workflows, and team structures that keep complex programs on track — then hand you a machine that runs without me.

  • Digital project management

  • Scope development & briefing management

  • Cross-functional team leadership

  • Campaign operations & trafficking

  • Resource & staffing planning

  • KPI frameworks & performance reporting

  • Vendor & budget management

Agency & RFP Management

Finding the right agency is a strategy decision, not a search. I run the entire process — so you end the selection with a partner, not just a vendor.

  • Agency search & vetting

  • RFP writing & process management

  • Agency relationship structuring

  • Contract & scope negotiation support

  • Agency performance evaluation

Fractional Account Direction

The trusted business partner to both client leadership and internal teams — a strategic counselor who helps you make better decisions. I manage client relationships, align strategy to business goals, and keep integrated programs moving across every channel.

  • Client relationship management & business counsel

  • Integrated campaign oversight

  • Revenue forecasting & budget accountability

  • Incremental growth & organic account expansion

  • Freelance client leadership

  • Agency-side account supervision

  • Onboarding & team development

Marketing Strategy

Before you build, you need a plan that holds. I develop the frameworks, architectures, and playbooks your team needs to execute with clarity — long after our engagement ends.

  • Go-to-market strategy

  • Content marketing strategy

  • SEO / SEM strategy & architecture

  • CRM program design

  • Marketing audits & gap analysis

12+

YEARS OF EXPERIENCE

$2M+

CAMPAIGNS MANAGED

6

INDUSTRIES SERVED

Brands I’ve worked with:

Toyota/Lexus Financial Services

Mazda Financial Services

Charles Schwab

Irth App

Dickey’s Barbecue Pit

Zip Lending

Global Medical Response

MidFirst Bank

Element451

Pilot Flying J

ResMan Software

Pinnacle Group

Credentials & Experience

Education

PhD, Information Science — University of North Texas

MA, Advertising — Southern Methodist University

BA, Journalism — Southern Methodist University

Brand & Agency Experience

Gravity Global — Account Supervisor
Integrated campaigns for Pilot Flying J and MidFirst Bank.

Rapp Collins Worldwide — Account Supervisor
Led Toyota Financial Services' $2M CRM programs across direct mail, email, and SMS.

The Richards Group — Brand Supervisor
Directed Charles Schwab paid media across OOH, TV, social, influencer, and digital.

Dickey's Barbecue Pit — Digital Marketing Manager
National SEO strategy and Google My Business management for 500+ locations.

Global Medical Response — Digital Communications Specialist
Social strategy and crisis communications for a national audience of 500K.

ResMan Property Software — Content Marketing Specialist
Built employee advocacy program with 80% participation; revamped company website.

About

The rare intersection of
academic rigor and real-world results.

I've spent 12+ years inside top agencies and on the brand side — and the pattern I've seen over and over is this: organizations don't fail at execution. They fail at infrastructure.

I build the infrastructure. The strategies, frameworks, systems, and team structures that make excellent marketing sustainable — not dependent on any one person to hold it together.

My PhD in Information Science adds a dimension most consultants don't bring: a research-backed understanding of how audiences form trust, how media shapes perception, and how data should actually drive decisions — not just decorate a slide.

I work with brands, agencies, and organizations across food service, retail, finance, automotive, health, and technology. I come in, build the engine, and make sure you know how to drive it.

Get in touch

Ready to build something?

Whether you need a fractional account lead, a trusted strategic partner, or help finding the right agency — let's talk about what you're building.